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News

EMARKETER
emarketer.com > content > b2b-buyers-start-with-ai--then-check-its-work

B2B buyers start with AI, then check its work

3+ hour, 15+ min ago   (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...

Google News
emarketer.com > content > primark-embraces-ecommerce-fast-fashion-competition-intensifies

Primark embraces ecommerce as fast-fashion competition intensifies

3+ day, 15+ hour ago   (211+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Fast-fashion chain Primark said it would finally begin offering home delivery in the UK. This marks a notable about-face by parent company AB Foods,…...

Google News
emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 7+ hour ago   (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...

EMARKETER
emarketer.com > content > parents-ditched-early-july-shopping-rush-this-year

Parents ditched the early-July shopping rush this year

1+ week, 4+ day ago   (157+ words) eMarketer Parents ditched the early-July shopping rush this year Gen Zers are searching on video platforms, not just search engines Retailers turn to nostalgia, treasure hunts, and unexpected partnerships for back-to-school wins Reddit helps advertisers test whether longer video views…...

EMARKETER
emarketer.com > content > costco-value-higher-income-grocery-shoppers

Costco’s value proposition wins over higher-income grocery shoppers

1+ week, 5+ day ago   (217+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. That’s just behind the 12% of higher-income consumers who primarily shop at Walmart or Walmart Supercenters. By contrast, 32% of middle- and lower-income shoppers say Walmart or Walmart…...

EMARKETER
emarketer.com > content > shoppers-ask-ai-help-don-t-trust-its-advice

Shoppers ask AI for help but don't trust its advice

1+ week, 6+ day ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero. Family…...

EMARKETER
emarketer.com > content > shoppers-grab-rival-brand-your-shelf-empty

Shoppers grab a rival brand when your shelf is empty

2+ week, 3+ hour ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: The most common response to an out-of-stock is buying a similar product from a different brand in-store (36%), just ahead of staying with the same…...

EMARKETER
emarketer.com > content > what-hugo-boss-s-award-winning-strategy-reveals-about-future-of-customer-loyalty

What HUGO BOSS’s award-winning strategy reveals about the future of customer loyalty

2+ week, 6+ day ago   (491+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Loyalty programs are having an identity crisis. For years, the model was simple: spend more, earn more, save more. But in an era when consumers can…...

EMARKETER
emarketer.com > content > marketplaces-win-first-sale--not-your-website

Marketplaces win the first sale, not your website

3+ week, 5+ day ago   (129+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: 44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the…...

EMARKETER
emarketer.com > content > retail-ai-works-best-shoppers-feel-benefits-not-surveillance

Retail AI works best when shoppers feel the benefits, not the surveillance

4+ week, 3+ hour ago   (207+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Checkout is becoming AI’s clearest consumer-facing ROI case in retail. However, there’s a disconnect between both parties around AI use for theft reduction. Zooming…...