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- 66articles · 30d
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- Aug 17, 2026earliest in window
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News
Amazon draws more shoppers than the rest of the top 10 can muster
4+ day, 7+ hour ago (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...
Performance metrics are a governance issue. Retail media must elevate how it defines impact.
2+ week, 3+ hour ago (488+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Retail media has become one of the most powerful growth engines in modern marketing. It sits at the intersection of media, merchandising, data, and commerce, influencing…...
Getting the most out of measurement in commerce media campaigns
2+ week, 3+ hour ago (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
US Retail Media Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....
Building trust and meeting consumers' needs in commerce media campaigns
3+ week, 3+ hour ago (405+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
AI improves ad performance, but marketers still hesitate to trust its advice
3+ week, 3+ hour ago (146+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Marketers are reluctant to hand high-stakes decisions over to AI despite their near universal adoption of AI tools, per StackAdapt’s “The AI Delegation Gap…...
Data Drop: 5 Charts on Microdramas in China
3+ week, 3+ day ago (110+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. China’s microdrama industry is maturing via improved storytelling, AI-powered production, and rising brand investment. The format is transforming from low-cost entertainment into one of the country’s…...
Marketers’ AI adoption is outpacing company training and governance
3+ week, 5+ day ago (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: As marketers adopt AI en masse, they’re taking charge of their own learning and are willing to pay for genAI access, per Social Media…...
Infopack: Thailand 2026
3+ week, 5+ day ago (78+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The latest forecasts for advertising, retail, and ecommerce in Thailand point to continued market expansion, while AI adoption accelerates and consumer media habits continue to evolve....