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- 66articles · 30d
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- Aug 17, 2026earliest in window
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News
B2B buyers start with AI, then check its work
3+ hour, 14+ min ago (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...
What brands need to know about the creator economy's 'Napster moment"
6+ day, 3+ hour ago (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...
Bank marketers needs to reorganize budgets for dual SEO-GEO strategies
2+ week, 6+ day ago (122+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: As AI search becomes a more popular discovery channel, financial brands need to craft their marketing budgets and financial products for dual GEO and…...
AI improves ad performance, but marketers still hesitate to trust its advice
3+ week, 3+ hour ago (146+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Marketers are reluctant to hand high-stakes decisions over to AI despite their near universal adoption of AI tools, per StackAdapt’s “The AI Delegation Gap…...
AI Visibility Index: Household and Cleaning Product Movers and Leaders
3+ week, 3+ day ago (460+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Seventh Generation was the clear industry front-runner, though its lead over Clorox narrowed. It ranked No. 1 overall with a 28% mention rate, down from 32% in June. Still,…...
Doctors and AI advocates clash over who should make clinical decisions
3+ week, 3+ day ago (134+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The trend: Practicing physicians and AI healthcare enthusiasts sharply disagree on AI’s future role in medicine. And if you ask physicians, they’ll say AI’s optimal role…...
UK consumers can now see their Experian credit scores in ChatGPT
3+ week, 4+ day ago (176+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: UK consumers can now check their credit scores via the Experian app in ChatGPT, per a press release. Users will have to download the…...
Gen Z wants streaming bundles that include gaming, music subscriptions, not just SVOD
3+ week, 4+ day ago (169+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Why it matters: The share of bundled US SVOD subscriptions reached 27% of total US premium SVOD subscriptions in Q4 2025, per Antenna. But the generational divide suggests there…...
Marketers’ AI adoption is outpacing company training and governance
3+ week, 5+ day ago (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: As marketers adopt AI en masse, they’re taking charge of their own learning and are willing to pay for genAI access, per Social Media…...
Marketplaces win the first sale, not your website
3+ week, 5+ day ago (129+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: 44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the…...