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News

EMARKETER
emarketer.com > content > b2b-buyers-start-with-ai--then-check-its-work

B2B buyers start with AI, then check its work

3+ hour, 13+ min ago   (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...

Google News
emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 7+ hour ago   (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...

EMARKETER
emarketer.com > content > chime-stride-bank-purchase-more-control-banking-experience

Buying Stride Bank gives Chime more control over customer experience

5+ day, 3+ hour ago   (254+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Chime will acquire longtime banking partner Stride Bank for $590 million in cash, giving the neobank ownership of a nationally chartered bank. Once the deal…...

EMARKETER
emarketer.com > content > what-brands-need-know-about-creator-economy-s--napster-moment

What brands need to know about the creator economy's 'Napster moment"

6+ day, 3+ hour ago   (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...

EMARKETER
emarketer.com > content > gen-zers-searching-on-video-platforms--not-just-search-engines

Gen Zers are searching on video platforms, not just search engines

1+ week, 5+ day ago   (145+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers,…...

Google News
emarketer.com > content > reddit-helps-advertisers-test-whether-longer-video-views-pay-off

Reddit helps advertisers test whether longer video views pay off

1+ week, 4+ day ago   (179+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Reddit launched a 15-second engaged video views goal beta on Tuesday, a feature designed to help advertisers connect with Reddit users most likely to…...

EMARKETER
emarketer.com > content > shoppers-ask-ai-help-don-t-trust-its-advice

Shoppers ask AI for help but don't trust its advice

1+ week, 6+ day ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero. Family…...

EMARKETER
emarketer.com > content > next-era-of-banking

The Next Era of Banking

2+ week, 3+ hour ago   (137+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Fragmented financial relationships and guidance from AI channels are weakening banks’ hold on customer decisions. To maintain relevance in the next era of banking, they’ll need…...

EMARKETER
emarketer.com > content > facebook-marketing-2026

Facebook Marketing 2026

2+ week, 5+ day ago   (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...

EMARKETER
emarketer.com > content > marketers-prioritizing-transparency-lead-shift-independent-mobile-partners

Marketers prioritizing transparency lead the shift to independent mobile partners

2+ week, 5+ day ago   (288+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants. Nearly two-thirds (63.9%) of marketers at brands…...