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News

EMARKETER
emarketer.com > content > b2b-buyers-start-with-ai--then-check-its-work

B2B buyers start with AI, then check its work

3+ hour, 14+ min ago   (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...

Google News
emarketer.com > content > amazon-draws-more-shoppers-than-rest-of-top-10-muster

Amazon draws more shoppers than the rest of the top 10 can muster

4+ day, 7+ hour ago   (188+ words) eMarketer Amazon draws more shoppers than the rest of the top 10 can muster How HUGO BOSS brought the racetrack to the retail floor Shoppers still reach for the search bar first Gen Z Travel is about transformation, but marketers still…...

EMARKETER
emarketer.com > content > gen-zers-searching-on-video-platforms--not-just-search-engines

Gen Zers are searching on video platforms, not just search engines

1+ week, 5+ day ago   (145+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: Nearly half (48%) of US Gen Z online searchers looked for information on a video platform in the past 30 days, compared with 34% of all searchers,…...

EMARKETER
emarketer.com > content > shoppers-ask-ai-help-don-t-trust-its-advice

Shoppers ask AI for help but don't trust its advice

1+ week, 6+ day ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero. Family…...

EMARKETER
emarketer.com > content > shoppers-grab-rival-brand-your-shelf-empty

Shoppers grab a rival brand when your shelf is empty

2+ week, 3+ hour ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Key stat: The most common response to an out-of-stock is buying a similar product from a different brand in-store (36%), just ahead of staying with the same…...

EMARKETER
emarketer.com > content > chatgpt-conversations-run-long-on-glp-1-brands-side-effects

GLP-1 research runs deep on ChatGPT

2+ week, 6+ day ago   (175+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. For broader context, a widely cited academic study of more than 1 million publicly collected chatbot conversations found that general conversations averaged roughly 2 to 3 exchanges. Why it…...

EMARKETER
emarketer.com > content > bank-marketers-needs-reorganize-budgets-dual-seo-geo-strategies

Bank marketers needs to reorganize budgets for dual SEO-GEO strategies

2+ week, 6+ day ago   (122+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: As AI search becomes a more popular discovery channel, financial brands need to craft their marketing budgets and financial products for dual GEO and…...

EMARKETER
emarketer.com > content > us-social-network-ad-spending-benchmarks-q3-2026

US Social Network Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....

EMARKETER
emarketer.com > content > us-search-ad-spending-benchmarks-q3-2026

US Search Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (89+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....

EMARKETER
emarketer.com > content > ai-improves-ad-performance-marketers-still-hesitate-trust-its-advice

AI improves ad performance, but marketers still hesitate to trust its advice

3+ week, 3+ hour ago   (146+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Marketers are reluctant to hand high-stakes decisions over to AI despite their near universal adoption of AI tools, per StackAdapt’s “The AI Delegation Gap…...